Case Study: Optical Discount achieves 20% annual organic traffic growth with BRIDGE

How Optical Discount boosted annual organic traffic by 20% with BRIDGE

Optical Discount, founded in 1995 and operating 127 stores across France and several other countries, faced difficulty building a strong organic online presence and improving local search visibility—especially for queries like “designer sunglasses at low prices.” To tackle this, the retailer partnered with BRIDGE and deployed BRIDGE’s Store Locator and Online Listings to manage and publish accurate location data across directories including Google My Business.

BRIDGE synced and automatically updated store data, added an on-site Store Locator and a “Find an Optician” page, and created SEO-optimized Local Pages with an easy back office for updates. The result: 20% annual growth in organic traffic, a 12× increase in organic-traffic-generated visits, 57% of visits coming from organic search, and €325K in annual revenue attributable to SEO—demonstrating BRIDGE’s measurable impact on online visibility and in-store traffic.

Optical Discount

Julie Le Hénaff

Web Project Manage