Case Study: Kérastase Paris achieves 52% annual online traffic growth and increased salon footfall with BRIDGE

How Kérastase is driving footfall to salons by growing online traffic 52% annually

Kérastase Paris, the luxury professional haircare brand within L’Oréal, needed to drive footfall to its 40,000 independent salon stockists worldwide while maintaining direct-to-consumer ecommerce. The brand’s challenge was to build an online presence that showcased salon expertise and made it easy for customers to find and choose the right local salon. To solve this, Kérastase Paris selected BRIDGE to enhance local search visibility via an integrated Store Locator and SEO-optimized Local Pages.

BRIDGE implemented country-specific store locators and dedicated Local Pages (deployed across 60 countries in 10 languages) with search filters, salon photos, service details and multiple CTAs (Uber, email/SMS coordinates, Click to Call) that BRIDGE tracks for conversion. The solution delivered measurable impact: 9x more organic traffic to salons, a 52% increase in average annual traffic, and a 53% conversion rate on the Click to Call CTA, helping Kérastase Paris drive more customers into salons.

Kérastase Paris

Nathie Nakarat

International E-Commerce & Internet Directo