Case Study: Ducati achieves 50% online-to-offline conversion with BRIDGE

How Ducati achieved a 50% online to offline conversion rate with BRIDGE

Ducati, the historic Italian motorcycle maker with 60 dealerships in France, faced uneven online representation across its dealer network and needed to drive more showroom visits. To solve inconsistent branding and low dealership footfall, Ducati turned to BRIDGE and its Store Locator and Local Pages solution to centralize and standardize dealer web presence.

BRIDGE implemented a Store Locator with individual, SEO-optimized Local Pages (managed centrally by Ducati with dealer-level update access) and added conversion modules like contact forms and send-by-text/email contact info. As a result, Ducati saw 3x traffic to dealership Local Pages, +55% annual traffic growth from SEO, and a 50% online-to-offline conversion rate—significantly increasing qualified leads and footfall thanks to BRIDGE.

Ducati

Candice Robert

Marketing & Communication Director