Case Study: Euromaster achieves +160% Local Page traffic and increased online sales with BRIDGE

How BRIDGE helped Euromaster boost traffic to their Local Pages by 60%

Euromaster, a leading tire specialist with 2,400 auto centers across 17 countries, faced the challenge of generating qualified online leads while keeping a consistent brand experience across diverse local markets. To address this, Euromaster selected BRIDGE and its Store Locator & Local Pages solution to provide a decentralized content management system that could be customized by country and individual centers.

BRIDGE was deployed across 12 countries to deliver SEO-optimized Local Pages, a Store Locator (including Facebook integration), call tracking, appointment and contact modules, and decentralized page management. The result: Local Pages saw a +160% average annual traffic increase, 60% of that traffic comes from SEO, 20% of Local Page visitors call an auto center, and BRIDGE-driven visits account for 14–16% of e-commerce sales revenue—demonstrating clear online-to-offline conversion lift.

Euromaster

Gaetan Grediac

UX & Conversion Manager