BRIDGE
15 Case Studies
A BRIDGE Case Study
Crédit Agricole des Savoie, a regional bank with 166 branches serving roughly one in two residents in Savoy and Haute-Savoy, faced the challenge of connecting its strong physical branch network to a modern digital customer experience. Seeking to keep its local, relationship-driven model while growing online visibility and driving foot traffic, the bank engaged BRIDGE to support its online-to-offline strategy.
BRIDGE implemented its Store Locator and Local Pages (with an events module and Facebook integration) to boost local SEO and create branch-specific online touchpoints. The result: visits to branch pages doubled in one year, 60% of Store Locator traffic now comes from search engines, and Local Pages accounted for 45% of conversions in a marketing campaign (including 45% of meeting requests for a youth offer), directly feeding online interest into branch interactions.
Clémence Boudarel
Communications Officer