Case Study: French pet retailer Animalis achieves 70% Local Page traffic growth with BRIDGE

How Animalis grew traffic to Local Pages by 70% using BRIDGE

Animalis is a French pet products retailer with 40 stores nationwide. Facing increased online and offline competition and limited local visibility, Animalis partnered with BRIDGE to improve local search presence using BRIDGE Store Locator / BRIDGE Local Pages.

BRIDGE implemented SEO-optimized Local Pages for each store, added click-to-call, contact forms and a conversion module, and enabled tracking and local content (partner associations, service details). As a result, 70% of Local Page traffic now comes from SEO, Animalis generates +10,000 calls per quarter via Click to Call, 1,600 qualified leads from contact forms, and ranks for 43% of non-branded local searches—driving increased in-store visits through BRIDGE.

Animalis

François-Xavier Lehre

Digital Manager