Case Study: Havas Voyages achieves a 41% traffic boost and 90% first‑page local visibility with BRIDGE

Havas Voyages connects its online and offline offerings while boosting traffic by 41%

Havas Voyages, a subsidiary of the Marietton Group with 350 travel agencies across France, needed to build an online presence without cannibalizing its brick-and-mortar business. To create a seamless multichannel customer experience and drive qualified visitors to local stores, Havas Voyages selected BRIDGE in 2010 to lead its online‑to‑offline strategy using BRIDGE’s Local Pages and lead‑generation platform.

BRIDGE implemented a suite of SEO‑optimized Local Pages (desktop and mobile) with contact forms, call tracking, coordinates-by‑SMS/email, and multi‑level management so head office and agencies could share control. The BRIDGE solution boosted visibility and in‑store traffic: 90% of agencies now appear on page one of Google, SEO traffic rose by 41% annually, Local Pages generated over 10,000 tracked calls and more than 5,000 quote requests (2013), and agency-level lead metrics are measurable and actionable.

Havas Voyages

Audrey Eymard

Director of E-Commerce