Case Study: Veracode doubles pipeline with The Bridge Group Inc.'s inside sales strategy

Veracode - Customer Case Study

Veracode, a fast-growing company, needed help validating and expanding its inside sales strategy, including inquiry conversion, outbound calling best practices, and creating a new approach for a specific target vertical. The Bridge Group Inc. was brought in to support this effort with inside sales guidance and process development.

The Bridge Group Inc. implemented calling programs, defined messaging, built a customized inside sales playbook, and provided best-practice advice on team roles, hiring, compensation, and Salesforce.com support. As a result, Veracode established a stronger inside sales foundation and reported that its pipeline was more than double what it was a year earlier.

Veracode

Bernd Leger

Vice President, Marketing