Case Study: Eloqua achieves record-growth support with The Bridge Group Inc.'s inside sales expertise

Eloqua - Customer Case Study

Eloqua, a marketing automation company focused on generating high-quality sales leads, was experiencing growing pains as it tried to shift from selling to broader prospects to larger companies. To support its record growth, Eloqua brought in The Bridge Group Inc. to help align marketing and sales and build an effective inside sales model.

The Bridge Group Inc. assessed Eloqua’s marketing and sales processes, facilitated agreement on lead flow and handoff practices, and delivered an Inside Sales Playbook with best practices for outbound calling and objection handling. As a result, Eloqua revamped its demand generation approach, improved collaboration with field sales, and its inside sales reps hit quota in their first quarter, just three months after launch.

Eloqua

Keith Nealon

Senior Vice President of Worldwide Sales