Case Study: Veggie Grill achieves 25% customer reactivation and $12K+ revenue with Bridg

Veggie Grill - Customer Case Study

Veggie Grill, a 30-store plant-forward restaurant group in California, Oregon and Washington, partnered with Bridg to win back customers who had fallen out of their regular visiting patterns. Bridg ran a four-month reactivation campaign aimed specifically at re-engaging lapsed regulars.

Bridg implemented a three-message push with escalating incentives (from a free side to $5 off), captured new guest emails and converted them into app users, and optimized outreach across the customer base. The campaign delivered a 9.1% conversion rate, generated over $12K in revenue and achieved a 25.1% reactivation rate, with Veggie Grill noting immediate app conversions and a low cost per lead.

Veggie Grill

Leah Smith

Vice President Marketing