Case Study: Hungry Howie’s achieves guest reactivation and revenue lift with Bridg

Using Big Data to Improve Guest Reactivation

Hungry Howie’s, a Top 50 pizza franchise with 550+ locations, needed a scalable way to reactivate lapsed guests, reduce the cost of bringing customers back, and measure the true revenue impact of marketing. They partnered with Bridg and used Bridg’s big-data customer intelligence platform (including a live daily feed and lifecycle analysis) to identify who was truly at risk of lapsing based on individual buying patterns.

Bridg implemented dynamic lapsed-customer segmentation and automated win‑back email campaigns, allowing Hungry Howie’s to test offers and immediately measure sales impact. The first campaign converted 3% of lapsing guests to core customers, 52% of promotion redeemers returned within two weeks, campaign participants’ average ticket rose 24%, and the program delivered an overall 10% revenue improvement with clear ROI—results tracked and proven by Bridg.

Hungry Howie’s

Rob Eilliot

Executive Vice President Marketing