Case Study: Rock Bottom Restaurant & Brewery achieves nearly 50% increase in transactions with Bridg

Turning New Customers into Regular Visitors

Rock Bottom Restaurant & Brewery, a nearly 40‑location craft brew and dining group, wanted to turn new guests into regular visitors. Rock Bottom worked with Bridg to address that challenge, deploying a targeted 7‑message welcome campaign to engage first‑time customers and encourage repeat visits.

Bridg’s campaign combined informative brand creative and strategic return‑offer messages, driving a 9.61% conversion rate versus a 5.1% control group from the prior year under the brand’s former email provider. The welcome series produced 1,924 transactions compared to the control’s 948 — nearly a 50% uplift in transaction volume — demonstrating Bridg’s measurable impact on customer repeat visits.

Rock Bottom Restaurant & Brewery