Case Study: International Quick Service Restaurant drives incremental sales and higher CLTV with Bridg

QSR client measures positive campaign impact on new customer acquisition, incremental sales and CLTV

International Quick Service Restaurant worked with Bridg to evaluate a recent product-driven offer across customer segments and understand its impact on customer lifetime value (CLTV). The restaurant wanted to know whether the promotion attracted new customers, how those guests spent compared with other new customers, and how the offer affected existing guests who redeemed it.

Using Bridg’s transactional data analysis, the team compared new and existing guests to assess acquisition, spend behavior, and CLTV impact. Bridg found that 20% of deal takers were net new or lapsed guests, each deal taker generated $6.50 in incremental sales, and new deal takers spent more since the promotion began, indicating the offer positively drove incremental sales and stronger CLTV among new guests.