Case Study: Quick Service Restaurant (7,000+ locations) achieves 34%+ conversion lift, 5%+ frequency growth, and 22%+ average check increase with Bridg

Millions of Newly Identified Customers Drive Increased Conversion Rate, Frequency, and Check

Quick Service Restaurant, a QSR brand with more than 7,000 locations nationwide, needed to identify and target its highest‑value customers to drive engagement, incremental visits, and larger checks. The brand lacked the instruments to pinpoint non‑loyalty customers and estimate conversion rates for campaign planning, so it engaged Bridg and its customer data platform to expand and activate its customer base.

Bridg used its customer data platform to identify tens of millions of previously unknown in‑store customers, surface item‑level purchase behavior, and segment loyalty and non‑loyalty audiences to define high‑value customers by activity, frequency, and spend. The brand targeted those audiences with paid social ads and measured performance using Bridg’s closed‑loop measurement, achieving a 34%+ increase in customer conversion rate, a 5%+ increase in average frequency, and a 22%+ increase in average check value.