Case Study: Leading Retailer achieves 500% increase in targetable shoppers and matched transactions with Bridg

Massive Increase in Targetable Individuals and Traceable Transactions

Leading Retailer, the fastest-growing brick-and-mortar retailer in the country, struggled to identify the vast majority of in-store shoppers despite investments in a loyalty program. Tens of millions of customers remained anonymous, leaving the retailer with weak measurement, inefficient marketing, and limited revenue growth in its media network. To address this, the retailer engaged Bridg and its offline identity-resolution services using Point-of-Sale (POS) transaction data.

Bridg matched POS transaction data to offline identities, increasing both identified in-store shoppers and transactions attributable to individual consumers by 500%. As a result, Bridg delivered tens of millions of additional privacy-safe, marketable customer profiles with item-level purchase history plus demographic, socioeconomic, and interest attributes, enabling far more effective analytics, targeting, and measurement.