Case Study: Quick Service Restaurant boosts conversion, frequency, and check size with Bridg

Increase customer frequency and check value

Quick Service Restaurant, a nationwide quick-service restaurant brand with more than 7,000 locations, wanted to identify its highest-value customers to improve engagement, drive incremental visits, and increase check size. The brand needed a way to confidently estimate conversion rates and analyze both loyalty and non-loyalty customers, but its existing tools limited visibility to only a small portion of its customer base. Bridg provided the customer data platform solution used to address this challenge.

Using Bridg, the QSR brand identified tens of millions of unknown in-store customers and gained access to item-level purchase behavior. This allowed the team to segment loyalty and non-loyalty guests, define high-value customers based on activity, frequency, and spending, and target them through paid social ads with closed-loop measurement. Bridg helped deliver a 34%+ increase in customer conversion rate, a 5%+ increase in average customer frequency, and a 22%+ increase in average check value.