Case Study: Casual Dining Brand achieves 300% loyalty membership growth with Bridg

Identification and Understanding of Unknown Customers Drive 3x Loyalty Membership Growth

A Casual Dining Brand struggled for years with low loyalty program penetration: they knew loyalty members were more valuable but couldn’t quantify that incremental value to run efficient acquisition campaigns. The Brand engaged Bridg, using Bridg’s customer identification and analytics solution, to better understand and target unknown customers and to determine an optimal budget for conversion.

Bridg identified 1M+ non-loyal customers, mapped their item-level purchase behavior and demographic/lifestyle attributes, and quantified the annual value of loyalty members to build an 8-week conversion campaign. Bridg’s work drove a 300% increase in loyalty membership, a 58%+ increase in loyalty customer frequency, and a 55%+ increase in loyalty member annual value.