Case Study: Golden Spoon Frozen Yogurt achieves 512% engagement lift with Bridg

Golden Spoon Frozen Yogurt - Customer Case Study

Golden Spoon Frozen Yogurt, a pioneer in the frozen yogurt industry with nearly 70 locations, needed to boost customer engagement and improve underperforming email metrics. They partnered with Bridg to better understand guest preferences and break their audience into targeted segments (health-conscious vs. indulgent) so messages would be more relevant.

Bridg implemented a multi-step program of segmentation and personalized email campaigns (two tailored “free toppings” offers) and enabled marketing automation with ongoing data insights. The effort drove a 512% increase in engagement, delivered open rates of 71% and 68%, and click rates of 2% for each campaign, and set Golden Spoon Frozen Yogurt up to run automated, multi-stage customer journeys using Bridg’s platform.

Golden Spoon Frozen Yogurt