Case Study: Shiti Coolers Becomes an International DTC Powerhouse with Brick

Shiti Coolers grows to a multi-million dollar monthly brand with Brick

Brick partnered with Shiti Coolers, a small brand heavily dependent on festival sales, to support its transition into a direct-to-consumer powerhouse and facilitate international expansion. The challenge was to move beyond seasonal revenue spikes and identify new avenues for growth.

The solution involved Brick conducting deep customer research to develop a strategic roadmap focused on product expansion and a robust advertising strategy. This included broadening the product lineup with multiple new SKUs to create year-round demand. As a result, Brick helped Shiti Coolers raise significant funding, establish new revenue streams, and grow into a multi-million dollar per month brand, achieving a 40% performance increase and a 25% reduction in customer acquisition cost.

Shiti Coolers