Case Study: Blue Hat Crane boosts website engagement and conversions with BRICK

Blue Hat Crane boosts conversions 400% with BRICK

Blue Hat Crane, a world-class provider of lifting equipment and hoisting solutions, faced the challenge of organizing its large inventory online to create an effective user information flow on its website. To address this, they partnered with vendor BRICK to develop a new, user-friendly site that would better categorize their equipment and guide users.

BRICK worked closely with Blue Hat Crane to build a customized website that made it easy for users to identify the right machine and complete a booking form. The solution drove significant results, including over 670 new monthly website users, 300 more pages viewed monthly, and a 400% increase in conversions from emails, phone calls, and inquiries.

Blue Hat Crane