Case Study: National Engineering Consultancy achieves 175% organic traffic growth with Brick Marketing

National Engineering Consultancy boosts organic traffic 175% with Brick Marketing

A national engineering consultancy with 550 employees faced the challenge of an outdated, brochure-style website that generated almost no inbound inquiries and ranked poorly for key engineering search terms. This lack of a modern web presence and technical SEO made them invisible online as competition from more digitally savvy firms grew. They partnered with the digital marketing agency Brick Marketing for SEO management, website development, PPC management, and content marketing services to address this.

Brick Marketing rebuilt the site with an SEO-friendly architecture, created service-specific landing pages, and developed optimized technical content. They also implemented a new PPC campaign to capture short-term demand. This strategy resulted in a 175% increase in organic traffic and a 120% increase in RFP submissions for the client. Brick Marketing also secured first-page rankings for over 30 high-value keywords, improved the conversion rate by 40%, and reduced PPC ad waste by 25%.