Case Study: a private K–12 school boosts admissions inquiries with Brick Marketing

K-12 School boosts organic visits 190% with Brick Marketing

The client was a private K–12 school struggling to attract new students online. Their website was not optimized for key searches like "private schools near me," and their social ads lacked results. They partnered with Brick Marketing for a new family-focused digital marketing strategy involving SEO, content, PPC, and social media management.

Brick Marketing rebuilt the school's on-page SEO, launched targeted pay-per-click campaigns, and developed content around admissions and student success. Their strategy also redesigned social media to showcase campus life. Brick Marketing delivered a 190% increase in organic visits, a 2.8x rise in admissions inquiries, a 50% improvement in PPC conversion rates, and first-page rankings for private school terms, alongside 3x higher social engagement.