Case Study: International Hotel Group Achieves 230% More Direct Bookings with Brick Marketing

International Hotel Group grows direct bookings 230% with Brick Marketing

International Hotel Group, an international hotel group, faced a significant digital marketing challenge. Their SEO was fragmented across multiple subdomains and their paid campaigns lacked consistent regional targeting. This led to an over-reliance on third-party travel sites for bookings and a failure to capture high-value organic traffic. They partnered with the vendor Brick Marketing for SEO management, PPC management, content marketing, and social media management to build a centralized strategy that would strengthen direct bookings.

Brick Marketing unified the hotel group's regional SEO under a single domain and implemented structured data for all properties. Using AI tools, they localized keywords and ad copy for each region and built a global blog strategy focused on travel trends. This solution delivered exceptional results for the client, including a 230% increase in organic direct bookings and a 40% reduction in dependency on OTA commissions. Brick Marketing also achieved a measurable 3x growth in traffic from high-intent travel searches and improved cross-market ad ROI by 35%.

International Hotel Group