Case Study: a home décor e-commerce brand achieves 200% organic revenue growth with Brick Marketing

Confidential home décor e-commerce brand boosts organic revenue 200% with Brick Marketing

The customer, a home décor e-commerce brand, struggled to expand beyond word-of-mouth sales. Their paid campaigns were expensive and weak organic search visibility hindered growth. They enlisted Brick Marketing to develop a comprehensive digital strategy to reach a national audience and increase online sales while preserving their artisan brand identity.

Brick Marketing implemented a strategy involving keyword-driven SEO, meta tag optimization, and new blog and video content. They refined PPC campaigns to focus on high-margin products and used social media to showcase authentic user-generated content. As a result, the brand achieved a 200% increase in organic revenue, a 60% growth in website sessions, and a 45% improvement in PPC conversion rate. Brick Marketing also secured first-page rankings for key search terms and drove a measurable increase in national sales.