Case Study: City University of Seattle modernizes its website and boosts student conversions with Brick Factory

City University of Seattle modernizes 60+ program pages with Brick Factory

City University of Seattle, a private nonprofit university, needed to modernize its dated website to better reflect the quality of its career-focused programs and improve its ability to convert visitors into prospective students. The university partnered with Brick Factory to lead a full redesign built on WordPress, aiming to update its brand and enhance discoverability for both traditional search and AI tools.

Brick Factory redesigned and rebuilt the website with a focus on clear conversion paths and a refreshed visual system. The solution included a dynamic homepage and flexible program page templates, all developed using a custom library of Gutenberg blocks to ensure design integrity. The new site provides a strong technical SEO foundation and is structured to effectively guide prospective students toward requesting information or submitting applications.

City University of Seattle