Case Study: African Parks advances rhino rewilding with Brick Factory

African Parks visualizes the return of 2,000 captive rhino with Brick Factory

African Parks, a conservation organization, faced the challenge of raising funds and awareness for their ambitious project to rewild 2,000 captive Southern White Rhino. They partnered with the digital agency Brick Factory to build a dedicated microsite that could explain the complex initiative, inspire potential donors, and recruit a base of ongoing subscribers to support the decade-long effort.

Brick Factory developed a WordPress microsite with a custom React-based donation platform powered by Stripe. The solution featured targeted messaging, a versatile donation system for one-time gifts or rhino sponsorships, and a central visual element that tracked fundraising progress by gradually coloring a tapestry of 2,000 rhinos. This approach created an emotional connection and a sense of immediacy for visitors, effectively conveying the project's enormity and the practical impact of contributions.

African Parks