Case Study: World Meeting of Families brings Pope Francis to Philadelphia with Brian Communications

World Meeting of Families drove 1B+ global media impressions with Brian Communications

The World Meeting of Families faced the challenge of preparing Philadelphia to host the Vatican-sponsored World Meeting of Families and the visit of Pope Francis, an event of unprecedented scale for the city. Negative public perception challenges also arose that needed to be addressed. Brian Communications was engaged to oversee an 18-month marketing and public relations campaign to position Philadelphia as a world-class destination and drive record attendance.

Brian Communications spearheaded a major initiative that included the "I'll Be There" marketing campaign, city-wide branding, the development of an online Papal Visit Playbook for residents, and the coordination of corporate sponsorship and media relations. The efforts by Brian Communications resulted in a historic event that brought over one million attendees to the Papal Mass and generated more than one billion global media impressions.

World Meeting of Families