Case Study: Widener University boosts brand awareness and student consideration with Brian Communications

Widener University boosts willingness to consider by 300% with Brian Communications

The customer, Widener University, faced the challenge of raising its brand awareness in the crowded Philadelphia higher education market. Brian Communications was tasked with developing a compelling brand activation to reach high school administrators, prospective students, and parents.

Brian Communications launched the High School Leadership Awards, a comprehensive scholarship program designed to recognize high school juniors for their leadership. This initiative resulted in over 1,300 award recipients and connections with over 300 target schools. Most significantly, an independent report showed a 300% increase in high schoolers' "Willingness to Consider" Widener.

Widener University