Case Study: PokerStars expands U.S. and global presence with Brian Communications

PokerStars launches in 4 key markets with Brian Communications

PokerStars, one of the world's largest online gaming companies, faced the complex challenge of re-entering the U.S. market after a hiatus. They turned to Brian Communications as their U.S. Agency of Record to guide them through intricate legislative and regulatory landscapes and to formulate a comprehensive corporate communications strategy for their relaunch.

Brian Communications executed a multi-state strategy involving grassroots mobilization, media relations, and government affairs support, which led to successful market launches in New Jersey, Pennsylvania, and Michigan. The agency also managed international event PR with high-profile ambassadors. As a result, PokerStars secured the majority of the online poker market share in New Jersey within 90 days and Brian Communications became an integral part of their global communications team, supporting four key market launches and managing events with tens of thousands of impressions.

PokerStars