Case Study: Philadelphia College of Osteopathic Medicine boosts national reputation with Brian Communications

Philadelphia College of Osteopathic Medicine earns 70+ media placements in one year with Brian Communications

Philadelphia College of Osteopathic Medicine (PCOM) sought to expand its thought leadership and enhance its reputation both regionally and nationally. To meet this challenge, PCOM partnered with the vendor Brian Communications for strategic communications support.

Brian Communications implemented a comprehensive strategy based on extensive stakeholder interviews and a brand health study. The solution focused on message consistency and audience prioritization, resulting in over 70 media placements, prestigious industry recognitions, and new partnerships. The campaign achieved an estimated reach of 500 million.

Philadelphia College of Osteopathic Medicine