Case Study: News Media Alliance evolves its brand and boosts industry credibility with Brian Communications

News Media Alliance boosts website visits 42% with Brian Communications

The News Media Alliance, formerly the Newspaper Association of America, faced the challenge of evolving its legacy brand to better represent its members in a disrupted digital news market. They engaged Brian Communications to lead a comprehensive rebranding effort, which included developing a new name, logo, and website to reflect the modern industry.

Brian Communications executed this by conducting extensive research and stakeholder interviews to reposition the brand. Following the launch, they implemented a media relations and content strategy to change public perception of the industry. The results were significant, including a 42% increase in website visits, the publication of 260 thought leadership pieces, and over 922 million media impressions within a year.

News Media Alliance