Case Study: Blue Cross Blue Shield Association boosts thought leadership visibility with Brian Communications

Blue Cross Blue Shield Association earns 400 million media impressions with Brian Communications

Blue Cross Blue Shield Association (BCBSA) sought to create greater media awareness for its data-driven Health of America initiative. Their challenge was to inspire dialogue around critical healthcare topics and connect with new audiences. They partnered with the vendor Brian Communications to achieve this.

Brian Communications worked collaboratively with BCBSA to position its Health of America reports at the forefront of conversations on pressing health issues. The solution resulted in significant media coverage, including 90 placements in 2018 and 8 front-page features in USA Today Snapshots. The efforts by Brian Communications generated 400 million media impressions for the client.

Blue Cross Blue Shield Association