Case Study: B. PHL boosts festival awareness and attendance with Brian Communications

B. PHL drives 39M+ impressions with Brian Communications

The customer, B. PHL, is a Philadelphia-based organization that created an innovation festival to highlight the region's thought leaders and disruptors. They engaged the vendor, Brian Communications, for strategic communications and event support to build awareness and secure high-profile talent for their annual festival.

Brian Communications provided a comprehensive solution, securing headline speakers and curating panel discussions on timely topics. They also executed an earned media strategy that resulted in significant press coverage. The results for the 2021 festival included over 20 media placements, more than 39 million impressions, and eight key sessions curated by Brian Communications, successfully elevating the event's profile.

B. PHL