Case Study: AmeriHealth Caritas builds stronger community engagement and brand impact with Brian Communications

AmeriHealth Caritas connects 2,000 members to wellness resources with Brian Communications

AmeriHealth Caritas, a national leader in Medicaid managed care, faced the challenge of engaging at the local level with diverse stakeholders in a highly regulated industry. Their goal was to build healthy communities and connect with members through a strong brand voice and innovative grassroots approaches. To meet this challenge, they partnered with the vendor Brian Communications.

Brian Communications implemented a series of creative grassroots initiatives for AmeriHealth Caritas. These included orchestrating a large "Playbook for Wellness" pop-up event with the Philadelphia Eagles that connected 2,000 individuals to health resources, humanizing the Medicaid reform debate for policymakers, and conducting an overdose reversal training for government stakeholders. The efforts by Brian Communications successfully generated strong media goodwill, spotlighted the client as a valued community partner, and resulted in cohesive, successful advertising campaigns for entering new markets.

AmeriHealth Caritas