Case Study: Trailer Park Group creates a viral, family-friendly Beetlejuice UGC campaign with Bria

Trailer Park Group - Customer Case Study

Trailer Park Group, a leading entertainment and marketing agency, faced the challenge of building a responsible AI solution for a user-generated content campaign for the movie Beetlejuice. They needed to generate high-quality, personalized content that replicated the film's IP, preserved user identity, handled high traffic volumes, and ensured all outputs were risk-free for a family-friendly audience. To achieve this, they turned to vendor Bria for its responsible models and APIs.

Bria implemented a solution using its tailored generation models and APIs, creating two distinct pipelines to transform user selfies into four unique Beetlejuice-inspired portraits. The system utilized Bria's ethically-trained foundation models and advanced techniques like LoRA to preserve users' core facial features while applying the movie's aesthetic. The resulting "Welcome to the Afterlife Generator" web app, built in conjunction with Future Foundry, became a viral sensation, generating over 140,000 images and successfully driving fan engagement for the film.

Trailer Park Group