Case Study: Lidl achieves safe, on-brand AI marketing at scale with Bria

Lidlize - Customer Case Study

The creative agency Marcel, working for its client Lidl, faced the challenge of delivering a high-fidelity, on-brand AI image generation campaign at scale for the global grocery retailer. Marcel needed to ensure the visuals maintained Lidl's strict color and style identity, supported multiple languages, and was scalable and ethical, all while operating within a low-latency framework for a seamless user experience. They partnered with vendor Bria to utilize its Text2Image tailored models and visual Gen-AI capabilities to meet these requirements.

Bria provided a solution built on its fully licensed datasets and automated training pipelines, which created a custom model tailored to Lidl's visual identity. This enabled the generation of over 1.7 million unique, on-brand visuals for users in a three-week campaign. The results were a highly successful viral marketing initiative that significantly increased customer engagement for Lidl, all while ensuring ethical compliance and minimal latency through Bria's scalable infrastructure.

Lidlize