Case Study: National Sleep Foundation boosts share of voice with BRG Communications

National Sleep Foundation achieves 90%+ quote inclusion with BRG Communications

The National Sleep Foundation, an independent nonprofit dedicated to improving health through sleep, faced the challenge of maintaining its position as the leading resource for sleep information. To address this, they partnered with BRG Communications to develop a new proactive communications strategy.

BRG Communications created the "Best Slept Self" thematic platform to package the Foundation's campaigns. The solution leveraged the client's own data to generate media stories and executed integrated campaigns for key events like Sleep Awareness Week, which included media tours, social advertising, and influencer engagement. This approach consistently exceeded client goals, achieving spokesperson inclusion in over 90% of media coverage and successfully featuring Foundation research in the vast majority of placements.

National Sleep Foundation