Case Study: Inova Health Foundation builds community awareness on addiction with BRG Communications

Inova Health Foundation reaches 250,000+ community members with BRG Communications

Inova Health Foundation partnered with BRG Communications to address the challenge of sparking meaningful community dialogue and reducing the stigma around addiction. The goal was to launch a campaign during Addiction Awareness Month to build awareness and encourage the Northern Virginia community to take action.

BRG implemented the Act on Addiction campaign by leveraging original survey data, traditional media outreach, influencer engagement, and digital advertising. This multi-faceted approach culminated in a one-day conference on recovery. BRG Communications reported that the most recent campaign earned 10 times more media impressions than the original, directly reached over 250,000 community members through influencers, and generated millions of impressions via digital ads.

Inova Health Foundation