Case Study: Inova Health Foundation fights substance use disorder with BRG Communications

Inova Health Foundation drives 640 million impressions with BRG Communications

Inova Health Foundation engaged BRG Communications to combat the substance use disorder epidemic in Northern Virginia. The challenge was to first secure funding and then build widespread awareness across various communications channels in a crowded media landscape.

BRG Communications developed the multi-year "Act on Addiction" campaign, which included creating a distinct identity, fielding annual community surveys to generate local data, and executing a strategic media mix. The solution achieved nearly 1,000 media placements, 640 million impressions, and over 20 million additional digital ad impressions. The campaign's impact was demonstrated by its inaugural summit drawing 1,200 registrants and its success in earning continued donor support to extend the program beyond its original five-year scope.

Inova Health Foundation