Case Study: APhA Foundation boosts medication adherence awareness with BRG Communications

APHA Foundation reaches 80 million people with BRG Communications

The APhA Foundation faced the challenge of patient medication non-adherence, a significant issue with serious health consequences caused by missed prescription refills. To address this, they launched the Align My Refills program and partnered with vendor BRG Communications to build a public awareness campaign.

BRG Communications implemented a multi-faceted media campaign that leveraged American Pharmacists Month as a news hook. Their solution utilized data, multimedia assets, and a satellite media tour, complemented by a sponsored influencer campaign. The results were substantial, with BRG securing over 320 media placements reaching more than 80 million people, alongside 670,000+ digital impressions, successfully establishing the APhA Foundation as a national voice on pharmacy care.

APHA Foundation