Case Study: Perfect Keto achieves funding for new product launches and boosts ad spend with Brex

Perfect Keto - Customer Case Study

Perfect Keto, a nutrition brand founded by Anthony Gustin, was preparing to launch four new product lines as customer demand surged but hit a roadblock: their Amex card limit was too low to fund the digital ad campaigns needed to support the launches. Seeking a better financing option, they turned to Brex for a solution.

Brex underwrote Perfect Keto based on their strong sales and provided the higher credit limit they needed from day one after a quick 10‑minute application and 30‑minute implementation. With Brex’s credit in place, Perfect Keto funded its marketing, completed two of four launches, and is on track to meet revenue targets and continue investing in growth.

Perfect Keto

Ryan Hanson

Chief Financial Officer and Chief Operating Officer