Case Study: Trusted Shops Reactivates 21% of Unengaged Contacts with Brevo

Trusted Shops Reactivates 21% of Unengaged Contacts Thanks to Marketing Automation

Trusted Shops, the Cologne-based online trust and security provider, needed a reliable GDPR-compliant email marketing solution to send its weekly newsletter to over 100,000 subscribers. The team, led by Email Marketing B2C Manager Tanya Angelova, was looking for a platform with strong marketing automation and segmentation capabilities, and chose Brevo for its EU-based data hosting, compliance, and smooth migration support.

With Brevo, Trusted Shops built a reactivation workflow using marketing automation, dynamic content, and contact segmentation to re-engage inactive newsletter subscribers. The campaign alone reactivated over 10,000 contacts and helped Trusted Shops recover 21% of unengaged contacts, while also achieving a 30%+ open rate and a 9.6% click-through rate.

Trusted Shops

Tanya Angelova

Email Marketing B2C Manager