Case Study: 3 Men Movers achieves 70% email open rates and more online confirmations with Brevo

Transactional Email for Service Businesses

3 Men Movers, a long‑standing Texas moving company, needed more powerful, CRM‑friendly email capabilities to improve customer communications. Their CRM could only send basic confirmations and lacked detailed tracking or agent‑triggered workflows, so they sought an email marketing and transactional solution to deliver timely, personalized messages and better campaign management. They turned to Brevo for transactional email and responsive template functionality.

Brevo implemented agent‑triggered transactional emails and responsive templates—most notably a new dispatch message that includes the crew leader’s photo, bio, and contact details—plus dashboard analytics for campaign tracking. The results were measurable: confirmation open rates rose from about 35% to 70%, more customers confirm online (reducing inbound calls and freeing reps for sales), and there’s been a small increase in ancillary service sales. Brevo’s tools also enabled ongoing campaign follow‑ups and clearer performance metrics for future growth.

3 Men Movers

Kate Sanderlin

Marketing Manager