Case Study: Salomon drives 3x revenue growth with Google Wallet loyalty cards from Brevo

Salomon drives 3x revenue growth with digital loyalty cards in Google Wallet with Brevo

Salomon, the sports and outdoor equipment brand, wanted to create a seamless loyalty program that would strengthen engagement and drive sales across its 10,000 sales points. Working with Brevo, Salomon used Google Wallet to modernize its customer loyalty journey and replace a traditional card-based approach with a more mobile-first experience.

Brevo helped Salomon launch the “Salomon Pass,” a digital loyalty card saved in Google Wallet, complete with push notifications for direct engagement and event registration. The program delivered strong results, including 3x revenue growth and a 54% increase in items per order, along with growth in visits, orders, and transactions.

Salomon

Kevin Aymar

EMEA