Case Study: NOTSHY achieves streamlined e‑commerce growth with Brevo's automation and transactional emails

NOTSHY improves their e-commerce operation with automation and transactional emails

NOTSHY is a premium French ready-to-wear brand specializing in cashmere that shifted from wholesale to retail and e-commerce. Facing an obsolete website and a digital marketing tool that couldn’t manage their database or personalization needs, NOTSHY selected Brevo (Premium plan) for its PrestaShop integration, marketing automation and transactional email capabilities.

Brevo helped NOTSHY migrate contact data, integrate with PrestaShop, centralize transactional emails, and deploy automation (starting with abandoned-cart flows) while training the team. Using Brevo’s Premium features—click heatmaps, campaign reports, GDPR-compliant consent records and daily performance tracking—NOTSHY saved campaign setup time, improved personalization and campaign optimization, and now relies on Brevo to scale further.

NOTSHY

Marjorie Canet

E-commerce Manager