Case Study: Nestor (Paris lunch-delivery startup) boosts customer loyalty and repeat orders with Brevo

Nestor Accelerates Growth by Increasing Customer Loyalty via Marketing Automation

Nestor is a Paris-based lunch delivery startup that prepares and delivers thousands of meals daily and competes on a single daily menu, fresh seasonal ingredients, and low waste. Facing GDPR requirements and the need for a more flexible, reliable email platform to drive retention and reorders, Nestor selected Brevo (Enterprise plan) for EU-hosted infrastructure, improved deliverability, and built-in marketing automation.

Brevo was integrated with Nestor’s ordering system to power weekday and weekly menu emails (which drive roughly 20% of turnover), automated NPS and satisfaction surveys, and coupon-based loyalty workflows that trigger re‑engagement messages based on last-order dates. The result: the marketing team gained autonomy and saved time, IT consolidated to one supplier, NPS second‑chance emails recovered some at‑risk customers, and Brevo-fueled automation helped increase the share of customers reaching a third order—boosting repeat purchase rates and overall order frequency.

Nestor

Ludivine Gloria

Chief Marketing Officer