Case Study: Mon Petit Gazon achieves high user engagement and reliable deliverability with Brevo

Mon Petit Gazon Entertains its 1.6M Users Using Automation

Mon Petit Gazon is a French fantasy football app founded in 2011 that today entertains 1.6 million users and a team of 15+ employees. As its audience grew organically, the company faced deliverability and relevance challenges across email, push, in‑app alerts and social channels. To maintain its quirky, familiar tone and avoid redundancy, Mon Petit Gazon turned to Brevo, using Brevo’s Enterprise plan for advanced segmentation and automation.

Using Brevo’s automation and segmentation features, Mon Petit Gazon automated lifecycle messages (account creation, league joining, team composition, etc.), segmented contacts by championship and language, and preserved its off‑beat voice at scale. The Brevo implementation helped make the Thursday newsletter a true tradition—about 100,000 active subscribers with an average open rate above 35% and frequent multiple opens—improving deliverability, user engagement and ongoing communication with its fan base.

Mon Petit Gazon

Martin Jaglin

Co-Founder