Case Study: L'Occitane achieves 25% higher average order value with Brevo mobile wallet marketing

L'Occitane boosts average shopping basket value by 25% with Mobile Wallet

L'Occitane (UK & IRL), a major natural cosmetics retailer, wanted to increase customer reactivation and retention while offering a premium omnichannel experience. A key challenge was finding a new way to reach customers with push notifications without requiring them to download a dedicated mobile app. To address this, they partnered with vendor Brevo to implement its mobile wallet marketing service.

Brevo's solution involved creating a digital VIP card that customers could save to their phone's wallet with two clicks. L'Occitane used emails and in-store QR codes to promote the card and then sent customized push notifications for key sales events like Black Friday. This strategy resulted in a highly effective customer reactivation tool, with 25% of notified customers making another purchase. Most significantly, Brevo helped L'Occitane boost the average order value of its wallet-opt-in customers by 25% and achieve a repeat purchase rate that was twice as high as non-opt-in customers.

L'Occitane

Noa Mokhnachi

Head of CRM