Case Study: TravelSupermarket (UK travel-comparison leader) achieves 42% revenue growth with Brevo

How TravelSupermarket’s CRM team boosted revenue by 42%

Travel Supermarket, the UK leader in travel comparison shopping, needed to rebuild its subscriber base after GDPR and to find a GDPR-compliant, easy-to-use email marketing solution that could deliver timely, relevant offers with a very small CRM team. They chose Brevo (Enterprise plan) for its marketing automation, compliance features and intuitive interface to support trigger campaigns and list rebuilding.

Brevo helped Travel Supermarket rebuild opt-ins, install a site tracker, and set up automated workflows (including abandoned-search journeys), profile update forms for airport segmentation and a “pause subscriber” option, supported by a dedicated customer success manager. The result: 670,000 active users, over 110 million emails sent and a 42% year-over-year revenue increase, while automations freed the small CRM team to focus on higher-value work.

Travel Supermarket

Christina Thummanah

Head of CRM