Case Study: Great British Chefs achieves a 10% increase in email open rates with Brevo

Great British Chefs increase email campaigns open rates by 10% using dynamic contact segmentation

Great British Chefs, a UK premium food platform, needed a more powerful, affordable digital marketing solution after launching a membership program. They were looking for strong email marketing, transactional email, and marketing automation capabilities plus sophisticated contact segmentation and easy integration with their website and Shopify. They selected Brevo and signed onto an Enterprise plan to meet these needs.

Brevo implemented its email marketing platform with advanced contact management and dynamic segmentation, provided a dedicated CSM for onboarding and IP warm-up, and integrated with the membership system and Shopify for transactional messaging and automations. As a result, Great British Chefs saw open rates jump 10% (from ~25% to ~35%), improved deliverability, higher engagement and click-throughs, and fewer unsubscribes — enabling more targeted campaigns for partners and members.

Great British Chefs

Lindsay Clark

Marketing Manager